Monthly Archives: March 2020

Factors Affecting Consumer Behavior

Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation of these factors is given below.

1. Cultural Factors

Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.

• Culture

Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.

• Subculture

Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.

• Social Class

Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar. In this way marketing activities could be tailored according to different social classes. Here we should note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc.

2. Social Factors

Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.

• Reference Groups

Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc then the influence of reference groups will be high. Reference groups also include opinion leader (a person who influences other because of his special skill, knowledge or other characteristics).

• Family

Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.

• Roles and Status

Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.

3. Personal Factors

Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.

• Age

Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young singles, married couples, unmarried couples etc which help marketers to develop appropriate products for each stage.

• Occupation

The occupation of a person has significant impact on his buying behavior. For example a marketing manager of an organization will try to purchase business suits, whereas a low level worker in the same organization will purchase rugged work clothes.

• Economic Situation

Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products.

• Lifestyle

Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.

• Personality

Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different circumstances. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service.

4. Psychological Factors

There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes.

• Motivation

The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, some of them are most pressing while others are least pressing. Therefore a need becomes a motive when it is more pressing to direct the person to seek satisfaction.

• Perception

Selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called perception. There are three different perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the information in a way that will support what the customers already believe. Similarly, in case of selective retention, marketers try to retain information that supports their beliefs.

• Beliefs and Attitudes

Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard.

Benefits of Using a VoIP Telephone

Most of you would have heard about VoIP and for those who haven’t it’s never too late. VoIP stands for Voice over Internet Protocol and is revolutionizing the telephone industry by combining the benefits of traditional analog telephones and modern day internet. VoIP telephone works by converting the analog signals into digital signal so that you get superb audio quality.

Companies now offer VoIP services all over the world at very reasonable rates. Although, it is very difficult to make people forget about traditional landline phones and make them use VoIP, but it comes with a full bag of benefits which make it very difficult to ignore. Slowly but steadily VoIP is catching up popularity among masses and classes both. Some of the main benefits of VoIP telephone over traditional phones are:

• The call rate for long distance calls is very less in VoIP thus making the landline phones not so useful.

• As compared to the pulse rate service provided by landline phone companies most VoIP service providers offer packages wherein you get unlimited talk time at a flat rate. So you don’t have to keep track of the watch while making an international call. This facility is very useful if your family lives in some other country and you are in other country for some purpose. You can interact with your family and friends for as long as you want.

• Use of VoIP for conference calling and multi way calling is relatively easy. Unlike traditional phones which only offer 3 way calling you can add as many people to your conversation as you want in VoIP. Also the facility of conference calling makes it a perfect tool for holding telephonic seminars, conferences and telephonic interviews.

• Most VoIP service providers have the option of combined plans wherein you pay for your broadband usage and VoIP usage together. Hence you can save good amount of money by using VoIP over traditional phones.

• Use of VoIP telephone will substantially cut down on your telephone bills. Even the most costly VoIP provider is very cheap when compared with traditional landline companies. Plus the quality you get is unmatchable as it is completely digital and is very likely to be affected by additional factors unlike traditional landline which used wires for   transmission  so if anything happens to the wire your service gets hampered.

• Many features for which you pay extra on your landline come free with VoIP telephone.

These along with other features make VoIP technology very hard to resist and a good alternative for traditional landline phones.

3 Ways to Create a Motivational Collage

One powerful collage theme is motivation! But in order to create a motivational theme you first need to write down a goal. Start with a simple goal that relates to something personal that you are working to toward.

For example, I often have freshmen students in beginning art classes create a goal collage on their major. Where do they want to go? Where do they see their selves after graduation.

Consider the following 3 simple steps.

1. Sort and gather images that will motivate you to reach a goal. For example, if you are remodeling your house only gather those images that relate to that process. This would not be the collage that has images of your last birthday party.

2. Think possible not impossible

It is easy to get discouraged when doing your collage if you think about cost and other limitations. Stay focused on your dream. It can happen. That is why you are creating a collage with a goal in mind.

3. Have fun!

Think out of the box. Mix your images with powerful and inspiring words that will help you achieve your goals,

So write out your goals. Start searching for your images and get started.

If you need help doing goal setting I have a great coach for you.

Send an email to cegoals@aol.com. She will work with you to create solid goal statements using the SMART method. That stands for specific, measurable, attainable, realistic and tangible.

And remember you can always contact me for any suggestions on your collage making process.

The History of the Honda CD185 Motorcycle

The vintage Honda CD185 was first manufactured in 1978. Very few of these models were produced which makes finding parts a little difficult, but it is possible.

The stock engine was an air cooled 4 stroke SOHC twin which helped in both speed a mileage. The Honda CD185 comes packed with power, especially as a collectors item. The style of this bike is a roadster for both its ease of transportation and its high range of speed.

The transmission offers a 16 count front sprocket and a 36 count rear sprocket with a 112 count chain link. When you start your CD185 for the first time you will feel the 4 speed constant mesh every time you pull the throttle. This was a highly sophisticated machine for its time and it still has high value in performance.

The petrol capacity is 10.5 liters that will bring hours of riding before the next pit stop. This may be smaller than many current models but it still holds itself with the mileage the bike can get when maintained at 60mph on the motorway. When you have a choice to pick this motorcycle over others be sure to remember that this bike is a vintage and not to many were produced during its run.

When it comes to breaks there is both front and rear drums. The electric that will run through the motorcycle as you turn the key is 6 volts which is just enough to make your next ride a care free experience knowing that you won’t have to jump it before your next trip. The ignition is known as “points” and many review that it does its job fairly well. The Honda CD185 has many highlights that are just unseen even with today’s standards. But, that fact makes it clear that the Honda CD185 is a bike to keep your eyes peeled for.

The battery needed for Honda CD185 is a 6N12A-2D. The Honda CD175 have cables to operate the clutch and front brakes. It also has a manual cable operated choke. The Honda CD185 uses a 34 tooth rear sprocket and a 15 tooth front sprocket. The chain is a 428,112 link chain. Replacing the ignition switch can be a little tricky. Depending on the year of motorbike you need to check if it needs a 4 wire ignition switch or a 6 wire ignition switch. If you are looking the change the mirrors any 10mm thread mirrors would do the job. Lastly the spark plugs needed for the Honda CD185 are CR7HS and you will need two of these plugs.

The Parent’s Responsibility in Sex Education

Parents ought to be the first source of sex education for their children. Don’t think that because children can learn about human sexuality in school, your responsibility to teach them about sex has been removed. Especially now that there is confusion as to how to teach human sexuality in school, the parents must be ready to assume the role to educate their children in everything they need to know to understand their sexuality.

Who’s better to teach about morality and the ramification of sex and sexuality to your children than you their parents? Often times, the school only teaches about the anatomy of human sexuality and the issue of morality and the taboos related to sex are often placed on the sidelines. This is where you should come in – teach your children their moral obligation when it comes to sex.

Sex education does not involve only teaching the children about the anatomy of the human reproductive organ. It’s much more than that. Sex education also involves teaching the children their moral obligation towards the opposite sex. Even more so for teenagers, you need to teach them their moral obligation towards their boyfriends or their girlfriends for that matter.

More so if your teenagers are already sexually active. You have an obligation to open their eyes about the possible ramification of their action. Your son could get a girl pregnant or your daughter can become pregnant if they are practicing sex at a very young age. They should understand the implications of their actions.

Another very important aspect of sex education you should teach your children is the issue on sexually transmitted diseases. If they are already sexually active, they must understand that they can contract disease by sleeping around with many partners, or even from their very first sexual encounter

Sex education is always a difficult topic to discuss with your children at home. But this is yet another role of parents that they cannot escape from.

What is CNC?

CNC is the acronym of Computer Numeric Control and it is often associated with plasma cutting as in CNC plasma cutting. A plasma cutting unit that is controlled by CNC is controlled by a computer. There are two basic classes of controls, industrial PC-based control systems and hobbyist/artisan PC-based control systems. The industrial CNC systems, such as the ones produced by Hypertherm or Burny, are robust enough to stand up the harsh production environments. They have a touch screen that can be housed inside of a heat shield for additional protection. The industrial CNCs are very costly, but they come highly recommended for any application because they are not vulnerable to typical PC problems meaning they have very little down time. Due to the high cost you will not often find industrial scale CNCs in a hobbyist’s garage. The artisan and the hobbyist plasma cutter use standard PC-based controls with I/O cards for controlling the plasma systems and the drives. Since these are regular PCs they are prone to an array of computer problems, but none that cannot be fixed.

If you want to use a CNC for your plasma cutting there are some things you will need. You will need a table for the cutting to take place on. On each side of the table you must have a rail that the drives can use to move the plasma systems; we will call this the x-axis. A bridge or gantry must span the table and each end must rest on the rails. The plasma system must be attached to a rail on the bridge which will allow it to move back and forth; the y-axis. Industrial strength set ups us fabricated steel for the construction of the table, rails and bridge. On the other hand, extruded aluminum is used for the hobbyist and artisan CNC plasma cutter set ups. The difference is that the steel is more robust and will withstand constant use whereas the aluminum can only withstand occasional use. If building one of these machines sounds a little scary to you, there are lots of kits that you can buy or you have the option of buying ready built CNC plasma cutters.

If you cruise the web you will be able to find many videos showing CNC plasma cutters in action. It is not the easiest topic in the world to explain and I suggest you check out some videos if you have not seen a CNC plasma cutter before.

The Transformative Power of Sacred Art-Making

When I began teaching Western women the sacred art of Tibetan appliqué in 2008, I thought I was just teaching stitching technique. My students quickly set me straight. It turns out I had seriously underestimated the power of tradition and   transmission . Through teaching, I discovered the transformative effect of the sacred textile art I’d been making for 20 years.

I had lived in northern India for nine years and learned to make silk thangkas in apprenticeship to Tibetan master craftsmen.

A thangka is rollable wall hanging, a scroll, depicting a sacred image or spiritual teacher. Most thangkas are painted on canvas and framed in brocade, but I studied a rarer type of thangka in which the images are built from hundreds of pieces of silk, outlined in hand-wrapped horsehair, assembled in an intricate patchwork.

Six days a week for four years, I sat alongside young Tibetans in a sewing workshop just outside the Dalai Lama’s temple. The environment was infused with dharma. Sounds of teaching and practice echoed from every window and courtyard. I attended Buddhist philosophy classes in the morning with learned Tibetan scholars (geshe) and then trudged up the steep hill to the workshop where I stitched thangkas all afternoon.

I had absorbed the dharma this community breathed, and it came out through my fingers into the thangkas I stitched. But I was no dharma teacher, and only an inconsistent meditator. I told prospective students that I would teach them stitching techniques, made sacred only by association. They should not expect spiritual illumination from me. They must seek that elsewhere, I thought.

Little did I know, each line and stitch of this artwork carries the light of the buddhas and of generations of artists and practitioners. You can’t escape the deeper lessons woven into the fabric of this lineage.

I was living in Italy, married and making thangkas on commission, when an American woman in France contacted me and sparked the creation of the Stitching Buddhas Virtual Apprentice Program. Louise had returned to France after many years of following her husband’s job from country to country while raising young children. Now, she was seeking an occupation, something meaningful to do with her energies.

Louise had been trained as a costume designer and was a practicing Buddhist. When she saw her first silk thangka on the internet, it struck her as a natural coupling of her creative background with her spiritual practice. I had the same feeling sixteen years earlier when I walked into a Tibetan appliqué studio in India. Could I now offer this gift to others?

Working with needle and thread re-awakens our tactile intelligence. Eyes and ears are not our only receptors for learning. The rational mind is not our only mode of understanding. And the voice is surely not our only instrument for communicating. We perceive, learn, and communicate through our fingers as well. But in the 21st century, our range of manual engagement has been reduced to tapping smooth keys and swiping touch-screens.

People who knit or quilt or work on a potter’s wheel have experienced the mindful quality that can arise in slow, deliberate movement and tactile sensation. Doing something by hand slows down the busyness of life – if only momentarily.

Not only that, but the thread becomes a metaphor for your life. You see how things get tangled when you don’t pay attention. You see where perfectionism trips you up, where you are afraid to move forward and how, sometimes, the more effort you exert the worse things get. Sometimes gentleness and a relaxed approach are needed. These patterns become evident in the stitching, and awareness filters into other activities.

The Tibetan appliqué tradition flows from an ancient spiritual lineage of artists, teachers and practitioners who have created and used its images in their practice. When we stitch, we receive their  transmission  through our fingers.

People often ask if I meditate while I stitch. I say this stitching IS meditation.

Literally, the Tibetan word for meditation (gom) means to familiarize. Through meditation, we familiarize ourselves with desirable mind states – expansive, loving, generous, imperturbable mind states – in an effort to make them habitual.

When we stitch a thangka or even a lotus flower, we are in the presence of enlightenment. We familiarize ourselves with enlightened beings, and therefore with the highest qualities of our own nature. The images in our hands symbolize the clearest, highest, best parts of ourselves and of humanity. Stitch by stitch, we allow these qualities to fill us.

Most of my students, the Stitching Buddhas, are women in the 50s and 60s. They are well educated. Many have worked in healing professions such as nursing, medicine, social work, and psychotherapy. Many are mothers of grown children. They come to the practice with an awareness of limited time. Some face diminishing eyesight or challenges to their manual dexterity. Some have no sewing experience at all. They’re not preparing for a career in thangka-making. They are seeking to live their life meaningfully and happily, and to leave something beautiful in their wake.

Buddhism encourages us to recognize our good fortune and to use this precious human life well. Human rebirth is rare and hard to come by. With gratitude in her heart, each woman-buddha stitches her response to Mary Oliver’s sumptuous question: “Tell me, what is it you plan to do with your one wild and precious life?”